Case Studies:

Claranet

On Cloud 9 With Claranet.

We’ve worked on, completed and delivered dozens of projects for Claranet over the years – we like a client relationship that lasts. From recruitment campaign content to company culture videos to animated explainers to client case studies, we’ve made just about every possible video you can think of for the cloud computing giants.

The video content we’ve created for Claranet has been used worldwide, translated into several languages and been a cornerstone of multiple campaigns both internally and externally.

Mixed Media Case Studies.

Keeping your viewers engaged is one of the many challenges content creators face. At Briight, we know that to keep your viewers glued to the screen, you need to use the right type of media for the right kind of message, and this often means mixing styles.

For Claranet’s case study with fashion company Oh Polly, this meant blending live-action interviews, Zoom calls, screen-capped footage from websites, animated sections, stock footage and archive b-roll to create a video that would grab hold of the viewer’s attention and not let up.

Every case study has a story to tell and every story should have multiple parts. At the core, the best case studies present a problem, introduce the solution, explain if it worked and rave about the outcome. Throw in a little jeapardy and you have the perfect case study. By mixing together all of the different visual mediums, we were able to perfectly tell this story, using a specific type of video content to lead the viewer through the narrative.

The animated section worked great to explain the complicated parts of the story. The live-action interviews presented the people behind Oh Polly and helped connect them with the audience. The zoom calls were perfect for capturing real-world huddles with the team at Claranet. And the stock… well the stock was great when we realised there wasn’t the budget for a helicopter ride over an early morning London. Next time, maybe.